TidyDesk Virtual PA

A bold, professional logo for a new virtual PA venture. I had a lot of freedom to explore, but this idea came to fruition fairly quickly. I say fairly quickly, much sketching was done as with all of my logo projects. Nothing beats drawing ideas out quickly.

I wanted to use white space within the logo to convey the purpose of the business rather than arbitrary geometry. It took quite some time to perfect the positioning of the lamp and use the lettering to suggest the light is shining.